Found this link while playing around during Sociology Final. Be sure to follow the links to all the characters featured.
http://news.yahoo.com/blogs/sideshow/comic-superheroes-perform-breast-self-exams-215352919.html
This opens up several different questions: Who is the target demographic, because what I remember of my days at the comic book store, there weren't that many women. Is this an attempt to get women to think seriously about breast exams, or just a chance for the men who know these characters to engage in a little self indulgence? While I appreciate the concept of women's health, the figures of female superheroes have traditionally been drawn disproportionately. Real women cannot compare to the creations. And, Mozambique was the location that decided to run the ads. Wow. I don't know enough about the culture, but to use American comic book heroes in medical ads out of Mozambique demonstrates the power of American commercialism, and cultural transfer.
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