AIDS and the Black Community

Greater Than AIDS TAKE ACTION: Action is Greater Than Apathy from Greater Than on Vimeo.


I saw a commercial for "Greater Than" over the break. It caught my eye, as it seems to speak to a specific culture.  See if you can see what I saw.  The NBA version, and the Facebook videos are closer to what I saw, but I was unable to link in the Facebook.  The NBA is below. 

NBA Cares from Greater Than on Vimeo.


It is interesting to see commercials aimed at specific cultures and ethnicities in a positive manner.  McDonald's has begun to target black families.  I was unable to find the commercial.  How often do you se commercials that portray non whites in a positive, pro-family view?  Be aware of the commercials and who the target audience is while you watch them. Companies are spending LARGE amounts of money to target specific audiences, and create commercials that are as specific to groups as they can.  Then, they find a show on televisionthat fits the demographic they are targeting.  How does Facebook make money?  They gather information about you based on your interests, profile, likes, etc.  They sell that information to interested parties.  And, those companies build more targeted commercials to sell to you better.  Interesting, huh?